We were offered the opportunity to design the Superbyte 2013 promotional items. This included posters, leaflets, a programme, banner and web assets. The promoters were looking for a 1980’s design style akin to the TV show ‘Parker Lewis Can’t Lose’. We opted to include imagery of the hardware used by artists making chiptune music so that it was a little more obvious at a glance what was being advertised.

The design was met with excitement and we had some really great comments from fans of the festival regarding the design. The 80s was a time of massive change in music with the introduction of synthesized music into the mainstream, and it also had a very memorable ‘aesthetic’, which has recently seen a revival in fashion, so the material we produced referenced the time but also sat well in a current setting.